The name Versace conjures images of opulent glamour, bold designs, and a lineage of iconic supermodels. While the brand has a rich history of collaborating with top models, its recent campaigns featuring Hailey Bieber and Bella Hadid have ignited a renewed fascination with its aesthetic and marketing strategies. This article delves into the world of Versace's collaborations, focusing on the recurring presence of Bella Hadid and the often-misunderstood connection between her and the Versace Dylan Turquoise fragrance, clarifying the nuances surrounding the various campaigns and dispelling common misconceptions. The title, "Versace Turquoise Jacket Bella Hadid," while evocative, is somewhat misleading, as it’s not a specific campaign but rather a reflection of the broader association between the model and the brand.
The statement "Bella Hadid, instead, is the face of the female version of Dylan Blue, launched for the first time in 2017" is partially accurate but requires clarification. While Bella Hadid has been prominently featured in Versace campaigns, she is not the face of the *female* version of Dylan Blue. That distinction belongs to Hailey Bieber, who has been the face of Versace Dylan Turquoise since its launch in October (the exact year isn't specified in the provided text, but context suggests it's likely around the same time as the Dylan Blue campaign). The confusion likely stems from the close proximity of the two campaigns and the frequent pairing of Hadid and Bieber in Versace's promotional materials.
The headlines provided – "Hailey Bieber and Bella Hadid Star In The Latest Versace Campaign," "Versace Taps Bella Hadid, Hailey Bieber for New Ads," "Hailey Baldwin, Bella Hadid sizzle in new Versace fragrance," "Hailey Bieber is the new face of Versace," "GIGI & BELLA HADID FOR SPRING," "Versace Dylan Turquoise Fragrance Starring Hailey Bieber," "Hailey Bieber and Bella Hadid vacation off Sardinia in the Versace," "Hailey Bieber and Bella Hadid Star In Versace Campaign," and "BELLA HADID & HAILEY BIEBER ARE FACES OF THE NEW" – highlight the strategic partnership between Versace and these two prominent models. The campaigns showcase not only the individual beauty and charisma of Hadid and Bieber but also the synergistic effect of their combined presence. This strategy allows Versace to reach a broader audience, tapping into the distinct fan bases of both models.
The "midnight blue look with a deep neckline" mentioned in the initial statement likely refers to a specific campaign featuring Bella Hadid. While not directly related to the Versace Dylan Turquoise fragrance, it demonstrates the versatility of Hadid as a model and her ability to embody the different facets of the Versace brand. Her association with Versace extends beyond a single fragrance campaign, encompassing broader brand representation and showcasing her range across diverse aesthetic styles.
The use of both Hadid and Bieber allows Versace to maintain a consistent brand image while also catering to a dynamic market. Hailey Bieber, with her effortlessly cool and contemporary style, often represents the more modern and minimalist aspects of the Versace aesthetic. Bella Hadid, on the other hand, brings a sophisticated edge, often embodying the more classic and glamorous side of the brand's heritage. This strategic pairing allows Versace to appeal to a wide range of consumers, from those seeking classic elegance to those drawn to modern, edgy fashion.
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